A BEAR IN THE WOODS
Ronald Reagan

Reagan plays on the fear that succite ​​the Cold War and the USSR. The bear is that Soviet Russia who is trying to intimidate the United States. Reagan, carrying a message of strengh as a program largely focused on military development. The protection of the United States against the aggressor comes first.
YOUNG AMERICA
Richard Nixon

In this ad, Richard Nixon portrays an America devastated by internal conflicts (riots in Chicago and Baltimore) such as the Vietnam War was beginning to stall. He began a rocking halfway recalling that America is silent demands nothing but peace and prosperity, what course it is committed to providing once president.
THE VETERAN AD
Georges W. Bush

Typically negative, this ad depicts a John Kerry very critical vis-à-vis the actions of GI's in North Vietnam.The series of interviews of veteran shows all the bitterness they demonstrate against the statements of John Kerry. Again, the topic of war and the military is used to make look bad the Democrat candidate to the White House.
THE TANK AD
Georges Bush

In depicting his opponent Michael Dukakis as anti-war and military unwise, Bush portrays a weak man incompatible with the role of commander in chief. It will hit Dukakis very hard as the 90's were troubled times.
THE 3AM CALL
Hillary Clinton

2008 was the occasion of a fierce battle in the Democratic primaries between Hillary Clinton and Barack Obama.
The ad "call at 3:00 in the morning" poses the question of who will be able to wake up at night and respond to a major crisis without waking up America.
This ad was also parodied numerous times.
4 MORE MONTH
American Crossroads

Sign of the times, in 2012 it is the Super PACs and 501c4 who occupied the airwaves with their negative ads. American Crossroads is a pro Romney Super PAC. In this ad - as during the campaign - it is the economy that is at the heart of the debate.
Mitt Romney looks like the one that the U.S. economy will rise A message relayed by independent groups.
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MONEYOCRACY | © 2012
Démocrate
I LIKE IKE
Dwight Eisenhower

The TV ad "I like Ike" campaign aired in 1952, undoubtedly mark a turning point in the political life. For the first time, a President uses advertising to communicate with the electorate.Eisenhower also launched a campaign commercials called "Eisenhower AnswersAmerica" or the candidate met the concerns of citizens.
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ELECTIONS
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RESULTAT
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50 YEARS OF TV ADS

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DETAILS

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CANDIDATES
JOHN MCCAIN

BARACK OBAMA
indicateur année
1952
1960
1964
1968
1976
1984
1988
1992
2004
2008
2012
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CHOOSE A DATE ON THE LEFT
LYNDON JOHNSON

BARRY GOLDWATER
RICHARD NIXON

HUBERT HUMPHREY
MITT ROMNEY

BARACK OBAMA
RONALD REAGAN

WALTER MONDALE
GEORGE BUSH

MICHAEL DUKAKIS
GEORGE BUSH

BILL CLINTON
GEORGE W. BUSH

JOHN KERRY
2000
1996
DAISY
Lyndon Johnson

The TV ad "Daisy" also known as "Daisy Girl" or "Peace little girl" plays on the fear of nuclear war and the analogy with the "Doomsday clock" - a clock symbol representing the distance that separated humanity from war.This TV spot was very effective in a period following the missile crisis in Cuba.
CLINTON (Mashup)
Bill Clinton

Bill Clinton has clearly positioned himself in the economic assessment of its predecessor.Debt and deficit, balance the budget, Clinton presents himself as the solution to all these problems.